I build GTM and Brand.
4+ years of go-to-market, across three markets.
What it’s like to work with me.
Prerna pairs rare devotion with genuine creativity. She’s smart, pours herself into her work from start to finish, and always keeps her eye on results. She’s forever eager to learn and explore, growing the organization right along with herself.
…to receive daily guidance from my industry mentor Prerna Sharma. My experience with her has been so positive, that I can only think of words beginning with P… like Phenomenal, Progressive and Prodigal!
Working under her guidance is something else entirely. She doesn’t just lead, she creates space. Space to think, to fail safely, to question, and to evolve. I’ve always adored the way she carries a quiet confidence and now I get to learn from it every day. She’s not just a mentor to me, but someone I look up to both professionally and personally.
Three go-to-market builds, one company.
Four years and four months at smartSense, across the services business and two in-house products, one at a time.
Brand and paid demand, built from zero
₹25L → ₹2Cr
What I owned
Growth story
A supply side, built from nothing
What I owned
In progress
Enterprise pipeline, built from cold
What I owned
In progress
What I build when nobody asks me to.
AI SaaS for product video generation
Customer discovery, product R&D and prototyping, ending in working builds and a tested UI.
Automated motion for job search
A system that sources companies, enriches them, watches hiring signals and follows every application through to a reply.
Areas of expertise.
Growth Strategy
Positioning, ICP definition, product strategy and channel selection. Working out what to sell, to whom, and through which motion.
Pipeline Building
Demand generation and account-based programmes across paid and organic channels, with the reporting layer that shows what is converting.
Brand Strategy
Narrative, messaging and positioning. Making a product easier to understand, easier to trust and easier to choose.
Fixing and Scaling
Processes, operations and structure. Finding what breaks as things grow and building the system that holds it together.
